AIM Pages : Washington Mystics : Postcard & Magazine Ad

brief :
AIM Pages, a social networking product that existed in the pre-Facebook era, had a partnership with Washington’s local sports franchises for their players to have their own profile pages. This ad asks you a tidbit about the player that the audience could find by visiting the player’s AIM Page. These ads ran in conjunction with in-arena videos and local radio spots.
Role: Concept, Project Management, Photo shoot direction